Privacy Policy

BeEasy Consulting S.r.l.s.
VAT/Tax Code: IT07244890484
Registered Office: Viale Filippo Strozzi 30, 50129 Firenze (FI), Italy
Phone: +39 328 058 8502
Email: info@beeasyconsulting.com

Browsing Data (automatically collected): IP address, browser type, operating system, URI of requested pages, date/time/method of request, server response codes, file size, navigation paths, referring sites. Collected in aggregate, except where necessary for security or fraud investigation.

Data you provide voluntarily: Name, surname, email, phone, billing/shipping details, order and invoicing information, purchase history, newsletter subscriptions. Payment card data is processed directly by Stripe; BeEasy does not receive or store full card details.

Cookies & Tracking Tools: Technical cookies and, only where actually activated and subject to applicable consent requirements, analytics or marketing technologies. For full details, see our Cookie Policy.

Legitimate Interest: Ensuring Site functionality, security, and performance.

Contractual Necessity: Processing purchases, managing orders, arranging printing and delivery of SophIQ books, and providing customer service.

Consent: Sending newsletters or marketing communications and using non-essential analytics or marketing technologies where activated.

Legal Obligation: Compliance with applicable laws and regulatory requirements.

Consent can be withdrawn at any time without affecting prior lawful processing.

Providing data is voluntary but necessary to: - Receive responses to requests - Make purchases - Subscribe to newsletters (consent required)

Failure to provide mandatory data may prevent service delivery.

Data is processed: - Using manual and electronic means - For specified and legitimate purposes only - With security measures to prevent unauthorized access, loss, or misuse - In accordance with GDPR principles (lawfulness, fairness, transparency, minimization, accuracy, storage limitation, integrity, confidentiality)

Processing occurs at BeEasy’s office or by contracted third-party providers. Data may be shared with: - IT, legal, or administrative providers - Stripe for payment processing - Lulu for print-on-demand production, fulfilment and shipping of SophIQ books - Courier and logistics services - Address-validation providers where used - Analytics and marketing providers only where activated in accordance with applicable consent requirements.

Cross-border data transfers comply with GDPR safeguards (e.g., Standard Contractual Clauses). Data will not be sold or disclosed outside required service provision.

Accounting and tax records relating to purchases: retained for the period required by applicable law (generally up to 10 years). The BeEasy fulfilment backend is designed not to persist customer fulfilment PII in its technical order database and to delete the remaining privacy-minimised technical order state after Lulu reports a terminal SHIPPED or CANCELED status, subject to a limited fallback retention period.

Newsletter data: until unsubscribed

Contact form data: up to 12 months

Payment card details: not stored by BeEasy; they are processed by Stripe in accordance with Stripe’s applicable terms, privacy information and legal retention obligations.

Data access is limited to: - Authorized internal staff (admin, IT, marketing, legal) - External service providers acting as Data Processors - Public authorities where required by law

A full list of processors is available on request.

You have the right to: - Access your data - Request correction or deletion - Restrict or object to processing - Withdraw consent at any time - Receive data portability - File a complaint with the Italian Data Protection Authority (Garante Privacy) or relevant authority

To exercise rights, contact: luca.maravigna@beeasyconsulting.com

Our Site may contain links to third-party services not controlled by BeEasy. We are not responsible for their content or privacy practices. Please review their policies before sharing data.

This Privacy Policy is reviewed when significant changes to legislation, technology, or our Site occur. The “Effective date” will be updated accordingly, and a changelog will be available upon request.

For questions about this Privacy Policy, please contact:

BeEasy Consulting S.r.l.s.
Viale Filippo Strozzi 30
50129 Firenze (FI) – Italy
Tel: +39 328 058 8502
Email: info@beeasyconsulting.com